Judging You!
Most of us judge others based on who we are, not who they are. We think we know a lot
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
Your Journey Starts Here.
Welcome!
Recent Articles
Forgiving Self!
When others hurt us we hold the grudge as a badge of honor and end up paying a bigger price
What is the Happiest Day?
I was in Puerto Rico just after Hurricane Irma, and just before Hurricane Maria. Being there really had me thinking
Synergy!
If you look at your family or your team at work or in a voluntary organization, you will notice that
It is how you Finish!
Before going to bed, write down three things you want to complete the next day, which if you complete, will
Important trumps Urgent!
How do you decide on what constitutes ‘first things first’ for you? If you are like most people, urgent things
More Articles To Help Ignite Your Spark
A True Corporate Sufi: Integrating Success, Significance, and Soul
September 23, 2025
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The passing of Nadir Mohamed, former president and CEO of Rogers Communications, is a profound loss—not just for corporate Canada,
How to SPARK Human-Centered Dialogue in a Divided Age
September 16, 2025
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Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
How to Use the SPARK Framework to Prioritize Strategic Decisions
September 9, 2025
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As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
