The big picture
“However tight things are, you still need to have the big picture at the forefront of your mind.” Richard Branson
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
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Recent Articles
Stepping Up!
You have a choice of staying where you are or stepping up. Many avoid stepping up for the added stress
Wheels in Motion!
Inertia refers to the resistance to change — in particular, resistance to changes in motion. Inertia may manifest in physical
High Potential Employee
The war for talent is heating up globally. Talent, especially in emerging economies, is scarce, expensive, and hard to retain.
Keys to a Successful Meeting
Here are eight keys for planning a meeting to achieve the desired outcome: 1. Define the objective – Visualize the
Team Morale
Team morale is often a leading challenge for companies worldwide. So how do you, as a leader, create excitement and
More Articles To Help Ignite Your Spark
How to SPARK Human-Centered Dialogue in a Divided Age
September 16, 2025
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Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
How to Use the SPARK Framework to Prioritize Strategic Decisions
September 9, 2025
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As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
5 Levers to Shift from Scarcity to Abundance
September 2, 2025
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Scarcity isn’t reality—it’s a pattern of attention. It traps leaders in a zero-sum game: if you win, I lose. In the
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
