Quality!
Quality remains one of the key differentiators whenever we want to evaluate something or make a choice. We often explore
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
Your Journey Starts Here.
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Recent Articles
Being Early
If you want a smooth sailing whether in driving to work or to your dentist, taking a flight and attending
Do What You Love
Finding your life’s purpose will be one of the most important decisions you will make. Once you have found your
Corporate Sufi?
What is Corporate Sufi? I use the word Sufi as a symbol for the esoteric side of all people. It
Good to Best!
Are you inspired to take one area of your life from being at a good level to being at your
Reflect before you Act!
It is good to have goals, aspirations & desires! However, it is also good to reflect before acting on your
More Articles To Help Ignite Your Spark
How to SPARK Human-Centered Dialogue in a Divided Age
September 16, 2025
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Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
How to Use the SPARK Framework to Prioritize Strategic Decisions
September 9, 2025
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As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
5 Levers to Shift from Scarcity to Abundance
September 2, 2025
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Scarcity isn’t reality—it’s a pattern of attention. It traps leaders in a zero-sum game: if you win, I lose. In the
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
