Integrity!
Integrity acts as a beacon, guiding your behaviour and attitude. Integrity is the state of being, when what you say
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
Your Journey Starts Here.
Welcome!
Recent Articles
Gift!
I was away for the weekend in Mombasa, Kenya with a close friend/client at an “out of this world
Choosing the middle path
To live a life that honors all aspects of your being, you must have a clear vision and a commitment
Independent to Interdependent!
“No man is an island,” wrote John Donne, 17th century English poet, and churchman. We are all dependent on our
Reason & Passion!
“Your reason and passion are the rudders and the sails of the seafaring soul,” wrote Kahlil Gibran, the Lebanese-born philosopher,
Enhancing Understanding
In this age of information overload, our brains are busier than ever before. We receive tons of information each day
More Articles To Help Ignite Your Spark
How to SPARK Human-Centered Dialogue in a Divided Age
September 16, 2025
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Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
How to Use the SPARK Framework to Prioritize Strategic Decisions
September 9, 2025
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As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
5 Levers to Shift from Scarcity to Abundance
September 2, 2025
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Scarcity isn’t reality—it’s a pattern of attention. It traps leaders in a zero-sum game: if you win, I lose. In the
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
