Integrity!
Integrity acts as a beacon, guiding your behaviour and attitude. Integrity is the state of being, when what you say
IGNITE YOUR SPARK
In a world vigorously chasing classic ideals of success, find your spark and become significant.
Your Journey Starts Here.
Welcome!
Recent Articles
Gift!
I was away for the weekend in Mombasa, Kenya with a close friend/client at an “out of this world
Choosing the middle path
To live a life that honors all aspects of your being, you must have a clear vision and a commitment
Reason & Passion!
“Your reason and passion are the rudders and the sails of the seafaring soul,” wrote Kahlil Gibran, the Lebanese-born philosopher,
Quality!
Quality remains one of the key differentiators whenever we want to evaluate something or make a choice. We often explore
Wound & Light!
“The wound is the place where the Light enters you.” – Rumi Steve Jobs revolutionized the world of personal computing.
More Articles To Help Ignite Your Spark
A Small, Sane Guide to Generative AI
October 28, 2025
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People meet change with two feelings: excitement and dread. Excitement, because change brings opportunity. Dread, because it exposes our gaps.
SPARK a Future-Ready People Strategy
October 14, 2025
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Most organizations build workforce plans around headcount and budgets. Winning ones build around intention. In the GenAI era, your edge won’t come
Lead with People, Purpose, and Impact
October 7, 2025
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True leadership begins within. When you are clear about who you serve, why your work matters, and how your actions
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
