Lead with People, Purpose, and Impact
True leadership begins within. When you are clear about who you serve, why your work matters, and how your actions
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In a world vigorously chasing classic ideals of success, find your spark and become significant.
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Recent Articles
Agility Is a Rhythm, Not a Buzzword
Agility isn’t about working harder or moving faster. It’s about moving smarter—with clarity, precision, and purpose. Think of a cheetah.
A True Corporate Sufi: Integrating Success, Significance, and Soul
The passing of Nadir Mohamed, former president and CEO of Rogers Communications, is a profound loss—not just for corporate Canada,
How to SPARK Human-Centered Dialogue in a Divided Age
Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
How to Use the SPARK Framework to Prioritize Strategic Decisions
As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
5 Levers to Shift from Scarcity to Abundance
Scarcity isn’t reality—it’s a pattern of attention. It traps leaders in a zero-sum game: if you win, I lose. In the
More Articles To Help Ignite Your Spark
SPARK Leadership: Disruption as a Human Project
November 25, 2025
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We’re living in times of an unprecedented rate of change. Every day we wake up to new tools, new expectations,
SPARK Leadership: Designing an Effective Hybrid Workplace
November 18, 2025
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Hybrid work isn’t just logistics — it’s a new social contract. Done right, it can: But success takes more than
A Small, Sane Guide to Generative AI
October 28, 2025
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People meet change with two feelings: excitement and dread. Excitement, because change brings opportunity. Dread, because it exposes our gaps.
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
