
Big Rock
We all have many challenges. However, there is usually one major challenge that impacts everything else. I call this the

We all have many challenges. However, there is usually one major challenge that impacts everything else. I call this the
Scarcity isn’t reality—it’s a pattern of attention. It traps leaders in a zero-sum game: if you win, I lose. In the
Change is no longer occasional—it’s constant and fast. Organizations face tech disruptions, global shifts, and internal transformations daily. While change
Leadership today is unlike anything we’ve faced. As we straddle the 3rd, 4th, and even 5th Industrial Revolutions, leaders must