
End or Begin?
No need to be scared of an end as every end is but the beginning of something new! The end

No need to be scared of an end as every end is but the beginning of something new! The end
Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
Scarcity isn’t reality—it’s a pattern of attention. It traps leaders in a zero-sum game: if you win, I lose. In the