
Focus on one thing at a time
Pick the most important thing you need to do now and attend to it totally at the exclusion of all

Pick the most important thing you need to do now and attend to it totally at the exclusion of all
Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
Scarcity isn’t reality—it’s a pattern of attention. It traps leaders in a zero-sum game: if you win, I lose. In the