
Ask Azim | Q&A (November 2016)
QUESTION: How do you deal with an egotistic colleague? AZIM: The key is to function from a place of self-awareness.

QUESTION: How do you deal with an egotistic colleague? AZIM: The key is to function from a place of self-awareness.

“Give up the drop. Become the ocean.” – Rumi How much does negative ego cost your company? It leads to
Every organization has a brand promise. Yet the first people who test that promise are not customers—they are employees. Long
I have met wealthy people who climbed the financial ladder only to find it resting on an unstable foundation. They
Leaders often equate having a strong brand with the consumer’s ability to identify marks, methods, and meaning. But how many
