
Making You and I absent
When we talk about “I” and “You,” we are looking at ourselves as separate from each other. The “I” and

When we talk about “I” and “You,” we are looking at ourselves as separate from each other. The “I” and

QUESTION: I prefer to be a giver than a receiver. That way, I feel I never owe anyone anything. AZIM: None

“And now you ask in your heart, ‘How shall we distinguish that which is pleasurable from that which is not?’
Every organization has a brand promise. Yet the first people who test that promise are not customers—they are employees. Long
I have met wealthy people who climbed the financial ladder only to find it resting on an unstable foundation. They
Leaders often equate having a strong brand with the consumer’s ability to identify marks, methods, and meaning. But how many
