Making You and I absent
When we talk about “I” and “You,” we are looking at ourselves as separate from each other. The “I” and
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Recent Articles
Ask Azim | Q&A (October 2016)
QUESTION: I prefer to be a giver than a receiver. That way, I feel I never owe anyone anything. AZIM: None
Appreciating the Benefits of Receiving
“And now you ask in your heart, ‘How shall we distinguish that which is pleasurable from that which is not?’
More Articles To Help Ignite Your Spark
How to SPARK Human-Centered Dialogue in a Divided Age
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Last week, we showed how to use the SPARK framework to create rhythm and focus in decision-making. This week, let’s
How to Use the SPARK Framework to Prioritize Strategic Decisions
September 9, 2025
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As CEO, your scarcest asset isn’t capital—it’s undivided attention. Too often, weeks vanish into firefighting and status updates, while the choices
5 Levers to Shift from Scarcity to Abundance
September 2, 2025
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Scarcity isn’t reality—it’s a pattern of attention. It traps leaders in a zero-sum game: if you win, I lose. In the
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
