Watching Good & Bad Behaviour
When you watch someone being mean to someone else, you feel bad. When you see someone being kind to someone,
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Recent Articles
How to create super goals
Though we are all familiar with the concept of goal setting, many of us falter in using them to create
More Articles To Help Ignite Your Spark
SPARK Leadership: Designing an Effective Hybrid Workplace
November 18, 2025
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Hybrid work isn’t just logistics — it’s a new social contract. Done right, it can: But success takes more than
A Small, Sane Guide to Generative AI
October 28, 2025
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People meet change with two feelings: excitement and dread. Excitement, because change brings opportunity. Dread, because it exposes our gaps.
SPARK a Future-Ready People Strategy
October 14, 2025
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Most organizations build workforce plans around headcount and budgets. Winning ones build around intention. In the GenAI era, your edge won’t come
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About Corporate Sufi
Azim Jamal is the founder of Corporate Sufi Worldwide Inc., a company dedicated to inspiring leaders at all levels to achieve material success, blended with a deep sense of purpose, passion and happiness. He calls this the synergy of Business, Balance & Beyond (BBB), and it’s achieved by sparking significance into success. Azim is also a bestselling author of several highly-acclaimed books including, The Corporate Sufi, Business, Balance & Beyond, and the Power of Giving. As a high-level leadership coach he works with leaders at all levels achieve the BBB synergy. His inspiring message has been heard live by over 1,000,000 people in 30 countries.
