You may think that you can either do well for yourself or do good for others. However, it is possible to do both.
Doing well and doing good meets the definition of Corporate (doing well) and Sufi (doing good).
My daughter Sahar decided to invest her time and energy in a social project called Maziwa in Kenya after completing her MBA at Kellogg and having worked as a brand manager for Johnson & Johnson managing five countries in Europe!
Maziwa is a hybrid social enterprise, incorporated as a non-profit entity in Canada and the US and as a for-profit company in Kenya. Maziwa’s commitment is to reinvest the vast majority of its profits back into its organization to achieve sustainable growth and fulfil its social mission.