It’s not enough to establish clear corporate goals. Involvement, sharing and communicating these objectives clearly is critical.

The Oxford dictionary defines clarity as:

• the quality of being coherent and intelligible;
• the quality of being easy to see or hear;
• the sharpness of image or sound;
• the quality of being certain or definite;
• the quality of transparency or purity.

The starting point begins with clarity – clarity of the vision, mission, values, and aligned yearly/quarterly/monthly goals.

Having monthly goals and regular accountability enhances the focus. The feedback mechanism also allows the team to know what they are doing right and where they need to improve.

Invite collaboration – engage and empower the team and stakeholders to participate in the success of the organization and lay out clear expectations of what is required and how these expectations fit into the overall objective – because if they don’t, why do it at all?